Crash Director Bobby Moresco Set to Helm Giorgio Armani Biopic

Oscar-winning filmmaker Bobby Moresco (Crash) is set to direct Armani — The King of Fashion, a biopic centered on legendary designer Giorgio Armani, from Italian producer Andrea Iervolino (Ferrari).

Moresco, who previously collaborated with Iervolino on the automotive biopics Lamborghini and Maserati, will also write the screenplay alongside his daughter, Amanda Moresco. The film will chart Armani’s personal and professional journey, tracing his rise to becoming one of the most influential fashion designers of the 20th and 21st centuries. Armani passed away last September at the age of 91.

Widely regarded as one of Italy’s greatest business success stories, Armani built a fashion empire estimated to be worth more than $10 billion. His brand became synonymous with luxury and elegance, forging especially strong ties with Hollywood. Armani famously designed Richard Gere’s wardrobe for the 1980 classic American Gigolo and went on to receive costume credits on more than 30 films. His designs were also staples on the red carpet, worn by stars including Cate Blanchett, Julia Roberts, Jessica Chastain, Leonardo DiCaprio, Robert De Niro, and Sophia Loren.

While Armani was known for guarding his privacy, he shared a long-term personal and professional relationship with architect and businessman Sergio Galeotti, who died from AIDS-related complications in 1985. It remains unclear whether the biopic will explore Armani’s private life or focus primarily on his career in fashion and film. It has also not been confirmed whether the Armani family is involved in the project.

Despite the designer’s deep Italian roots, the film is unlikely to shoot in Italy. Iervolino has indicated that production will instead take place in Hungary, citing concerns over Italy’s current production and administrative environment.

According to Iervolino’s company, the decision followed extensive discussions with U.S. banks and financial backers, who reportedly raised concerns over regulatory uncertainty and recent changes to Italy’s tax credit system. Iervolino has also revealed plans to move another biopic, Bugatti – The Genius, to Hungary, claiming both decisions represent a significant loss for Italy’s film industry.

“I am deeply in love with Italy and with Italian identity,” Iervolino said. “Even if, at this moment, these films will not be shot in Italy, I will continue to tell Italy’s stories to the world by producing them abroad.”