TEYENA TAYLOR UNVEILS HER LATEST AJ3 “CONCRETE ROSE” JORDAN BRAND COLLECTION

Teyana Taylor is further cementing her place at the intersection of fashion, film, music and culture with the release of her latest Jordan Brand collaboration.

Taylor’s AJ3 sneakers, part of her upcoming Jordan Brand capsule titled Concrete Rose, are set to launch March 7. The collection marks her second collaboration with the brand and reflects a more evolved, self-assured chapter in her creative journey.

According to Jordan Brand, Concrete Rose explores the growth and emotional maturity of a woman shaped by resilience, experience and hard-earned self-worth. The collection centers on themes of love, perseverance and personal evolution, framing success not as departure from one’s roots, but as an expansion beyond expectations while remaining grounded in identity.

Long celebrated as Harlem’s “concrete rose,” Taylor’s new capsule leans into a sharper visual language. The designs nod to the thorns that protect softness — a metaphor for strength, boundaries and edge — while maintaining an underlying sense of vulnerability and grace. The result is a collection that balances toughness with elegance, reinforcing Taylor’s signature aesthetic.

The release arrives at a pivotal moment in Taylor’s career, as she continues to gain recognition as an actress alongside her work as a musician, director, fashion figure and cultural tastemaker. It also underscores Jordan Brand’s continued push beyond performance footwear, positioning itself as a platform for storytelling rooted in culture, identity and creative expression.

With Concrete Rose, Taylor and Jordan Brand once again align on a vision that extends well past the sneaker, highlighting how personal narrative and cultural influence can shape the future of fashion.
 
Please see HERE for full assets of the shoe. 

What is a rose with no thorns?
A beauty with no boundaries.
A dream with no defense.

They praise the petals
but forget what keeps them intact.

I didn’t grow alone.
I grew entangled.
Wrapped in hands that held me up when the concrete tried to swallow me whole.

The thorns didn’t make me hard, they made me safe.
They taught me where to say no.
They taught me how to protect the bloom.

And the vines?
That’s the village.
The arms.
The names never on the headline but always in the roots.

A rose without her vines will fall.
A rose without her thorns will be taken.

So if you see me standing tall, know I was lifted.
If you see me blooming in spaces with no ceilings…know I was supported.

This is not just a rose.
This is community in bloom.

(T)ime (E)volves (Y)ou… Never stop watering your garden.